As a Principal Partner of The British & Irish Lions, we’re excited to celebrate the new jersey and everything it stands for! Each and every day we go above and beyond across our branch teams, to help our clients achieve great things, and help our local communities thrive.
The passion and imagination of our people makes us a different kind of animal in the insurance world, so The British & Irish Lions feel like a perfect match. We couldn’t be prouder to work side-by-side with our local communities to celebrate and support grassroots rugby. By recognising homegrown heroes, cheering on legends in the making and bringing people together to enjoy the game.
On 6th November the highly anticipated British & Irish Lions jersey was revealed. Featuring an updated design in a deeper shade of red and with the classic jacquard pattern woven into the fabric, the jersey pays homage to the four unions that unite to form this iconic team. England’s rose, Scotland’s thistle, Ireland’s shamrock and Wales’ feathers come together to represent the strength and legacy of the team.
This jersey exemplifies Canterbury, the Lions and Howden’s commitment to innovation, with the new adult jersey embedded with a Near Field Communication (NFC) tag, allowing fans to tap into an exclusive digital experience.
By scanning the connected tag located in the bottom right of the jersey, you can gain access to the Lions Clubhouse app—a hub for insider content, available now and throughout the Tour.

Through the app, you can enjoy behind-the-scenes content, including player videos from the Tour, exclusive matchday moments and Q&As with squad members. This brand-new feature brings you even closer than ever to the action, no matter where you are – and you also gain access to a fan forum in the community section.
So, as Howden is a part of The British & Irish Lions journey, we’re bringing you, our clients along with us: we can now share a discount code for 20% off the official kit partner, Canterbury!
CODE: HOWDENXCCC20
Terms & Conditions
20% Off British & Irish Lions Howden Customer Discount Promotion
- 20% off all full price product including British & Irish Lions product, on https://www.canterbury.com/ (the “Offer”).
- The Offer can be redeemed by adding any applicable, full price product to your basket, and entering your promotional code at the checkout.
- The Offer is only redeemable against selected Canterbury products purchased on-line at https://www.canterbury.com/.
- There is no limit to the amount of times the offer can be redeemed.
- The Offer is valid from Wednesday 6th November 2024, until Sunday 31st August 2025.
- The Offer is not transferable and cannot be exchanged for cash.
- The Offer cannot be used in conjunction with any other offer, and is applicable on full price product only.
- A copy of your proof of purchase should be retained for refund purposes.
- If you return any Offer products you will receive a full refund of the Offer amount paid.
- Our full Returns and Delivery Policy applies, please refer to these policies for full details.
- Canterbury reserves the right to amend these Terms and Conditions, or to discontinue the Offer at any time.
- Nothing in these terms and conditions shall affect your statutory rights.
- The Offer shall be governed in accordance with the laws of England and Wales.
This is a marketing blog by Howden.