Why Howden is the new name for A-Plan

We explain why we’ve got a new name and a new look, but rest assured, that’s the only thing that’s changed! It’s still the great team and service you’ve come to expect from us.

You may have noticed that we’re looking a little different today. Not only do we have a new website, and newsletter, but also a new name!

We want to share with you why Howden is the new name for A-Plan, and most importantly what this means for you, our clients. We understand it seems like a big change, but while we may look different, we’re still here to give you the same great service that you’ve come to know and love. 

Who are the Howden Group?

Two years ago, we joined the Howden Group. Like A-Plan, Howden is a founder-led business that takes a no-limits approach to delighting and caring for its clients.

David Howden founded the business in 1995 and operated out of an office located in London. He set out on a mission with two friends and his dog to build an insurance business that had clients at the heart of everything it did, and, in addition, could be owned by the people that work in it.

Their aim was to build a business with a difference; one built on trust, friendship, expertise, empowerment, and independence. Though the scale is a little different today, these principles remain at the heart of what sets Howden apart.

The business has grown over the past 30 years and now has global reach with locations around the world. But the ethos hasn’t changed in serving local people, locally.

Howden’s people-first approach matches our own and that’s why it’s a perfect home – and name – for A-Plan.

Why do we have a new name?

When we joined the Howden family, we said we would change our name when the time was right. Now is that time, and that’s why Howden is the new name for A-Plan as of 1st October.

But rest assured, that’s the only thing that is changing. The same great people that have looked after you will continue to do so from your local high-street branch. Over time, your local branch will evolve to reflect our new look, but it’s still the same service that you’ve come to expect from us.

We’ll continue to open up new branches, so you can easily reach our team, and add to our product range so we can look after everything that is important to you. What’s more, we’ll keep being a part of your community, with more local initiatives as we’ve always done, including school uniform and boot exchanges, business network events, charity fundraising, giveaways, and more.

Artist’s impression of the new-look Howden branches.

We’re throwing a party – and you’re invited!

We’re excited about this new chapter, and we’re hosting a party to celebrate. In fact, we’ll be hosting a whopping 216 parties, two at every one of our high street branches – and you’re invited!

Check in with your local branch, because, from this week and throughout October, there will be a celebration near you. From drinks and nibbles, networking, and business headshots, to family fun days, pet pawtraits and hamper giveaways, there’s something for everyone.

Most importantly, we want to say thank you for being a client of A-Plan, and we look forward to looking after you for many years to come as Howden, your local insurance broker. Take a look around our new website – you’ll also find answers to some FAQs here.

If you’d like to speak to your local branch, whether to find out about local events or with questions about your policy, simply give them a call, and they’ll answer any queries you may have.

Find us on social media:

Facebook – https://www.facebook.com/howdeninsurancelocaluk

Twitter – Howden Insurance (@howdenlocaluk) / X (twitter.com)

Instagram – https://www.instagram.com/howdeninsurancelocaluk/

TikTok – Howden Insurance (@howdeninsurancelocal) | TikTok

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